Social Media Manager | Puerto Rico & Miami

For local businesses

Social media management in Puerto Rico and Miami

If you run a restaurant, café, bakery, hotel, gym, or shop on the Puerto Rico west coast or in the Miami area, and your Instagram has gone quiet, this is what I take off your plate.

You might need me if…

Your feed has gone quiet. Last post was weeks ago and you can't find the time.
You post, but nothing happens. Photos go up, nobody saves them, nobody walks in.
Tourists can't find you. Visitors plan on Instagram and TikTok before they ever arrive.
You're great in person, invisible online. The food, the service, the room — none of it shows on the page.
Nobody can tell you what's working. No reporting, no idea which posts bring people in.

What you get every month

On-site filming. I come to you and shoot the food, the room, the team, the process.
Reels and TikToks, edited. Hooks, captions, sound, and pacing built for saves and shares.
Posting and scheduling. A real calendar, so the page never goes dark again.
Comments and DMs. Questions answered the same day, in your voice.
A monthly report. Views, saves, profile visits, direction taps, and what to do next.

On site in Puerto Rico

AguadillaIsabelaRincónAguadaMocaSan SebastiánQuebradillas

On site in South Florida

MiamiMiami BeachWynwoodLittle HavanaDoralHialeahBrickell

Elsewhere in Puerto Rico or Florida, I manage accounts and run ads remotely, and travel for shoot days.

01

Free call

Twenty minutes. You tell me about the business and the slow nights, I tell you honestly whether I can help.

02

Content plan

I look at your page and your competitors, then set the pillars and the posting rhythm for the month.

03

Shoot day

One visit covers weeks of content. You keep serving customers while I film.

04

Post and report

Everything goes out on schedule, and at month's end you see what it brought through the door.

Start a conversation

Social media clients

Client accounts

Current and past accounts where I handled strategy, filming, editing, posting, and reporting. Pick a client to see the work and the results.

JC Gold Jewelers

Miami, Florida · Partner since 2023

JC Gold is a family-owned Miami jewelry house that makes everything by hand, from raw gold to the finished grill, ring, or pendant. Most jewelry accounts post the finished piece. We started posting how it gets made instead. The feed became a window into the workshop, and people flew in from all over for a custom.

View their Instagram

37.3M

Views on one behind-the-scenes grill reel, with zero ad spend

100K–3M+

Views across multiple reels over the partnership

+200%

Online sales in Q1 this year, compared to all of last year combined

Back at it again with the grillz

Highest performing · Close-up craftsmanship

37.3Morganic views

253K; 2,027; 5,703
Likes
Shares
Saves

Come get your grillz done by us

Breakout hit · Invitational POV

3.2Morganic views

32.5K; 34; 87
Likes
Comments
Saves

Last 30 days

233,729

Total views · +52 net followers · 90.5% reached non-followers

Reels

214K

Posts

13K

Stories

6.1K

Most viewed, all time

Back at it again with the grillzCraft process
37.3M
Come get your grillz done by usInvitational POV
3.2M
Custom Saint Ring 🔥Product reveal
814.8K
New Propeller CustomCraft process
297.1K
When you get a new customReaction
251.7K
Quick resize 🔨Craft process
182.7K

Custom in the makingCraft process

Workshop momentsBehind the scenes

Product showcaseFinished piece

Workshop vlogLong-form style

Collabs and newer clients

Brand work

Reels, influencer collabs, and event design for HANI Apparel, a sustainable swimwear brand, plus hotel work with Arlo.

HANI ApparelBrand lookbook reel

HANI ApparelInfluencer collab reel

HANI ApparelProduct reel

Event flyer designed for HANI Apparel's sustainable fashion show at Keep FL Clean and Muse Studio

HANI ApparelFashion show flyer design

Arlo HotelsHotel collab reel

On my own page

Personal content

Content I film, edit, and post on my own TikTok, featuring local businesses and events, and driving real results for them.

TikTok bakery feature

La Crème

French bakery · Aguadilla, Puerto Rico

A slow, close-up cut into La Crème's mango dessert. One satisfying moment, no talking, and the kind of shot people save to visit later.

300K+Views

23.9KLikes

5.4KSaves

~1.8%Of viewers saved it

TikTok event collab

Pool and Pilates

Aguadilla, Puerto Rico

A collab with a pool and Pilates event. The post drew over 2,000 comments from people asking how to join, and sent new followers straight to the host's brand-new page.

23.3KViews

569Saves

2K+Comments asking about the event

100+New followers for the host's brand-new page

Everyday contentShot and edited by me

Let's talk about your page

I partner with restaurants, cafés, bakeries, events, hotels, and brands around Aguadilla, Isabela, Rincón, the rest of western Puerto Rico, and Miami. I'll come in, film the moments that make your place worth the drive, and post it to my TikTok, where my audience saves, shares, and shows up. Want your account managed month to month instead? Tell me below.

Filmed and edited by me · close-up, real, and made to be saved
Posted to my TikTok · with your handle and location tagged
Results sent after · views, saves, comments, and follows
Raw clips available · to repost on your own page

Paid reach

Meta ads for local businesses

Organic content builds the brand. Meta ads put it in front of the people who are close enough to walk in this week. I set up and run both from the same content.

What I set up

Meta Business Suite, done properly. Business account, ad account, page and Instagram linked, pixel on your site if you have one.
Local targeting. A radius around your door, plus visitors in the area, instead of paying to reach the whole island.
Ads made from real content. The reels I already film for you, cut for paid. No stock footage, no stiff graphics.
A clear goal per campaign. Direction taps, WhatsApp messages, reservations, or event signups. One objective, measured.
Testing and reporting. A few versions of each ad, the weak ones switched off, and a plain-language report on what each dollar did.

How I work with ad budget

I'm straight with clients about this: my strongest results so far are organic, including a reel that reached 37.3 million people with no ad spend behind it. Paid is the newer side of what I offer, so I run it carefully.

Start small. A modest test budget for the first few weeks, to find what works before scaling.
Your money stays yours. Ad spend goes on your card, in your ad account. You see every dollar.
Boosting is not a strategy. Hitting "boost post" is how most local budgets disappear. Campaigns get built properly.
Stop any time. If the numbers aren't there after the test, we pause and put the budget back into organic.

Ask about ads

The strategy

What I believe about content

The principles behind every account I run. Open one to read more.

Show the making, not just the thing

Most brands post the finished product. I post how it gets there: a jeweler at the bench, a chef plating a dish, a designer sketching a suit. The process is almost always more interesting than the result. It's what turned JC Gold's workshop into a scroll stopper and gave Uma's feed a reason for people to come back.

Raw and real beats polished

Hand-held, close-up, slightly unfiltered content usually beats perfectly styled shots. It feels like a real person made it, and that earns watch-time, shares, and saves. Whether it's a grill being cast, a swimsuit on a studio floor, or a hotel room at golden hour, I lean toward the version that feels like you're there.

Build the audience the brand needs

A lot of accounts chase whoever's already following. I think about who should be. For JC Gold, that meant growing from a local Miami crowd to an international one. For Uma's, it meant turning a personal-looking page into a restaurant brand that sells the experience.

Tie every post to a real outcome

I don't chase vanity metrics. I watch what moves: DMs, saves, walk-ins, link clicks, bookings, and press. For a jewelry shop that's inquiries and visits. For a restaurant it's reservations. For a hotel or swim brand it's sell-through and brand lift.

Put a face behind the brand

People buy from people they trust. I bring owners, chefs, designers, and the team in the back into the content, so followers feel like they know them before they ever walk in, book, or send a DM.

Services

What I do

Available monthly for local businesses in western Puerto Rico and the Miami area, or in-house, through an agency, or freelance.

Social media management

Full account management across Instagram and TikTok: content calendar, posting, community engagement, and monthly reports.

Content strategy

Content pillars, format research, and positioning built on what makes your brand irreplaceable, not on trends.

Video editing

Short-form and long-form edits with hooks, pacing, captions, and sound built for watch-time, saves, and shares.

Organic growth

No bots and no bought followers. Content that works with the algorithm and reaches real people nearby.

Meta ads

Facebook and Instagram campaigns built around a local radius and a single clear goal, run from the content I already film for you.

Email marketing

Launch emails, promos, and welcome series written in the same voice as your feed.

Analytics and reporting

Monthly reports that tie content to DMs, direction taps, walk-ins, and sales, so you know what's working.

Questions

Before you reach out

The things local business owners ask me first.

What areas do you cover?

I film on site in two places. In Puerto Rico that's the west coast: Aguadilla, Isabela, Rincón, Aguada, Moca, San Sebastián, and Quebradillas. In South Florida that's Miami and the surrounding area, including Miami Beach, Wynwood, Little Havana, Doral, Hialeah, and Brickell — I worked with JC Gold Jewelers on West Flagler for two years. Anywhere else, I manage the account, edit, and run ads remotely while your team sends me footage, and I travel for shoot days.

Do you speak Spanish with customers in the comments?

Yes. Captions, comments, and DMs can run in Spanish, English, or both, depending on who you want walking through the door. For most west-coast businesses that means Spanish for locals and English for visitors.

How much does social media management cost?

It depends on how often you want to post, how many platforms you're on, and whether you want filming included. Tell me about the business and I'll quote a flat monthly rate, with no long contract. Ad spend is separate and always stays on your own card.

Do I need to be in the videos?

No. Plenty of the content that performs best is the food, the hands, the room, and the process, with nobody on camera. If you or your team want to be in it, even better, but it's never a requirement.

How soon will I see results?

Posting consistently usually shows up in profile visits and saves within a few weeks. Walk-ins and bookings take longer, usually a couple of months of steady content. Anyone promising you a viral hit in week one is guessing.

Can you work with my existing page, or do we start over?

I work with what you have. Your followers and reviews are worth keeping. Usually it's a cleanup rather than a rebuild: bio, highlights, pinned posts, and then a consistent content plan on top.

I tell the story behind the brand.